Meet the Founders

About Us

Built by women who train hard, test obsessively, and refuse to settle for 'good enough.

We're here to support the women who show up, stay consistent, and refuse to compromise on quality or style.

The Founders

Meet Dee & Morgan

We get it. You care about your health, you show up for yourself consistently, and you want your gym gear to reflect the effort you put in. You're not looking for cheap Amazon basics or overpriced accessories that fall apart after a month. You want quality that performs and looks hot while doing it.

That's exactly why Balance and Strength exists.

Two women (Dee and Morgann), who are genuinely passionate about fitness and living as the best versions of ourselves - this brand was born from a simple frustration: why did we have to choose between aesthetic and functional when it came to gym accessories?

We built Balance and Strength for women like us. Women who want their ankle straps to actually stay secure during cable work. Women who want resistance bands that won't roll or snap mid-glute workout. Women who care about having a gym bag that elevates their entire routine, not one that looks like they grabbed whatever was on sale.

Every product we stock is deliberately chosen. We're not following trends or dropshipping random products. We test, we vet, we use these accessories ourselves. If it doesn't meet our standards for quality, comfort, and aesthetic - it doesn't make the cut.

This isn't just a product line. It's a brand for building strength - physical and mental - with accessories that make you excited to pack your gym bag. We're here to support the women who show up, stay consistent, and refuse to compromise on quality or style.

Welcome to Balance and Strength. Your stylish gym bestie is here for you.